What do you make of the Justin Bieber fad? At first, it’s still acceptable as his bubblegum hits are rather catchy…but not even Lady Gaga has three seperate biographies and a biopic barely a year of entering the industry.

Every generation of tween girls needs a non-threateningly pubescent mop-headed pop sensation on which to compulsively project their budding sexuality, and you should never underestimate the sheer magnitude of disposable income those bitches control.

The window is small, twenty-four to thirty-six months tops. That’s all the time Bieber has to cash in before his entire fan base starts getting its period and moves on to its version of a grunge phase.

His handlers are smart to blow their wad now.